A pizza restaurant that only opens one night a week with no advertising and no pricing may seem like it is destined for failure. Moriah Pie in Norwood, a suburb of Cincinnati is proving an unlikely success.
Erin and Robert Lockridge opened their café two years ago. The neighborhood has been greatly impacted by the Chevrolet plant’s closing in 1989. The husband and wife team have taking their interest in urban farming and used it to make their community better.
“Everybody loves pizza,” Robert says, “And we can be creative with pizza. There are fruit trees – a lot of people don’t want that fruit so we can make fruit pies [for dessert]. Imagination started to come together at that point.”
The Lockridges wanted to make delicious food and keep it local. Their religious beliefs are the foundation for their efforts.
“We wanted to grow the food ourselves, because we find that to be an act of prayer, an act of making sense in a world that sometimes doesn’t make sense. It involves our bodies and it grounds us in a good way,” says Robert.
On Friday nights at 4:30pm they begin serving. They have been open for 100 Friday nights so far. They stay open until 9:30pm. The Lockridges are usually there past midnight for the cleanup.
Their clientele includes young families as well as older couples. Some come every Friday. All are welcome. One customer on his first visit remarked, “The love they put into it, you can taste that.”
Another chimes in, “And it’s so fresh. And you can taste how fresh it is.
So far, Erin and Robert have been able to make a living via their unlikely business plan.