Chuck E Cheese Buys Peter Piper

CEC Entertainment, Inc which operates the Chuck E. Cheese restaurants, announced that they have acquired Peter Piper Pizza. The intent for CEC is to continue the operation of the current Peter Piper restaurants.

“This is a great opportunity to welcome another established brand into our proven portfolio and, by extending our portfolio, further secure CEC is the leader in family fun,” said the CEO of CEC, Tom Leverton. “This transaction complements our strategy of accelerating Chuck E. Cheese’s growth nationally and globally, while fulfilling our commitment to provide even greater customer experience to children and families. We are confident that this combination will create a world-class team focused on driving hospitality and innovation in our current and future markets, ultimately to the benefit of our valued guests.”

In addition, Leverton said, “Peter Piper has already begun new brand strategies in recent years including a heightened focus on technology and stronger engagement with the Hispanic community, one of the fastest growing segments of the U.S. population. We are eager to build on this foundation and strengthen Peter Piper’s  brand by leveraging CEC’s scale, expertise and resources.”

 

Posted on October 17, 2014 at 10:00 AM